Freight brokers rely heavily on their TMS in day-to-day operations. It's a vital tool, but when it comes to your tracking reps, keeping workflows inside your TMS can create unnecessary challenges. Let’s explore why giving your tracking reps a purpose-built solution like TrackFlo is a smarter move—and how it benefits your business.

1. Prevent Information Overload & Keep Reps Focused

TMS platforms are built to handle everything—load planning, billing, dispatching, and beyond. For tracking reps, the sheer amount of information can feel like drinking from a firehose. Sifting through irrelevant data slows them down and increases opportunity for errors.

TrackFlo eliminates the noise. By offering a streamlined interface focused solely on tracking, your reps see only what they need—nothing more, nothing less. This focus improves productivity and reduces stress, making your team more engaged and effective.

2. Onboard New Reps Faster

Training new hires to navigate a complex TMS takes time—and time is money. When workflows aren’t purpose-built, reps are left to “figure it out” using makeshift processes, leading to confusion and slow ramp-up times.

TrackFlo simplifies onboarding by providing clear, purpose-driven workflows. With our easy-to-use platform, new hires can hit the ground running in days, not weeks. Faster onboarding means quicker results and less frustration for everyone involved.

3. Measure, Monitor, and Manage Team Performance

It ranges from “difficult” to “impossible” to measure, monitor, and manage team performance from a TMS. TMSs aren’t built to track key metrics for a tracking team, like the number of updates made, communication efficiency, or time spent resolving issues. Without the right data displayed in the right way, managing and improving your team’s performance becomes guesswork.

TrackFlo changes that. Designed with tracking teams in mind, it provides actionable insights into team performance. You’ll have access to the metrics that matter most, helping you identify top performers, address bottlenecks in real time, and provide meaningful feedback. With TrackFlo, managing your team is straightforward and data-driven, so you can focus on building a stronger, more efficient operation.

4. Maximize Impact With Data-Driven Integrations

Your tracking reps likely rely on a mix of tools—tracking systems, email, and automated communication tools to name a few. Many TMS platforms weren’t built with this level of integration in mind, leaving reps to jump between systems or work around limitations. More than that, your TMS doesn’t support other applications - does it know when you should be calling drivers for an update or sending an email to collect a POD?

TrackFlo is different. We integrate seamlessly with your existing tech stack and maximize their efficacy helping your team work smarter, not harder. By giving reps a centralized location to manage their workflows with full integration support, you empower reps to perform at their best.

Why Change Is Worth It

Moving any part of your workflow outside the TMS can feel like a big shift. But the benefits are clear: lower costs, reduced overwhelm, and faster onboarding, resulting in a high-impact team that’s empowered with purpose-built tools.

Letting your tracking reps work in a solution like TrackFlo doesn’t take anything away from your TMS—it complements it. By optimizing how your team works, you’re not just improving their day-to-day experience; you’re driving better results for your business.