TrackFlo is the tracking operations platform built for freight brokers. AI automation handles the routine, your team handles the exceptions, and you get the metrics to measure team and service-level performance.
TrackFlo has helped our workflow by automating TMS updates like load statuses, driver info, and PODs, processing emails and texts each month without anyone having to read through them and copy data over.
Their outreach automation is practical and fast to implement, and the visibility from their boards and team metrics helps us identify issues and performance gaps quickly. The team is responsive, easy to work with, and genuinely focused on making our operation run smoother.
Alex HandleyVP of Operations
We were one of TrackFlo's first customers, and watching the platform evolve alongside our business has been remarkable. What started as a way to streamline tracking has become central to how we measure, onboard new trackers, and improve our team's performance.
The metrics and reporting give us visibility we never had before—we can spot bottlenecks, coach underperformers, and actually quantify the improvements we're making.
The TrackFlo team is constantly building and innovating to push our tracking function into the future. It's a true partnership, not just a vendor relationship.
Brian NesselPresident
TrackFlo has made a huge impact on our daily operations. Before partnering with the team, we were constantly chasing updates and spending too much time on manual follow-ups. Their Track and Trace tools have given us real visibility, faster responses, and a noticeable reduction in busywork.
Working with the TrackFlo team has been easy, collaborative, and genuinely enjoyable—they're quick to jump in, quick to solve problems, and always looking for ways to improve our workflow. It's been one of the smoothest tech partnerships we've had.
Compare tracking focused capabilities
See how TrackFlo stacks up against your TMS or AI automation providers.
Features
TrackFlo
TMS
AI Automation Providers
Automation features
Automated location check calls
Yes
No
Yes
Automated POD collection
Yes
No
Yes
Automated driver info collection
Yes
No
Yes
Tracking workflow
Exception management dashboard
Yes
Yes
No
Manual load / stop / driver info updates
Yes
Yes
No
Load page with details
Yes
Yes
No
Team performance metrics
Ability to audit load updates
Yes
Yes
No
Robust tracker scorecards
Yes
No
No
Shift-level tracking objective metrics
Yes
No
No
Service scorecards
Customer service scorecard
Yes
Yes
No
Carrier service scorecard
Yes
No
No
Detention audit dashboard
Yes
No
No
We're not just another freight tech platform
We're focused, constantly innovating, and we help our customers win. Here's why we're built to succeed.
We're 100% focused on Track & Trace
Our team has spent years immersed in brokerage operations, more specifically on Track & Trace. That focus allows us to go deep and make our customers' end-to-end tracking more cost efficient and with higher levels of service.
We innovate constantly
At TrackFlo, we're passionate about making things simple yet powerful. Freight tech and AI are moving fast, and we are constantly implementing the latest and greatest technologies to help our customers win. Every feature is crafted to save you time, money, and frustration.
We help our customers win
Ultimately, we will only succeed if our customers succeed. That means we take extra time to understand our customers' operations, we recommend best practices, we give our customers ideas, and we're available to our customers at all times for help and brainstorming.
Frequently asked questions
A collection of popular questions people often ask us.
Why should our tracking team work outside of their TMS?
TMSs are not built for tracking teams. TrackFlo is purpose-built to give your tracking teams everything they need and nothing they don't, minimizing effort to keep your customers happy.
Do you integrate directly with my existing tracking tools?
We are partner-agnostic. By integrating with your TMS, AI solutions, and productivity tools, TrackFlo complements the tech stack you've worked so hard to build.
How does TrackFlo improve efficiency?
TrackFlo uses a combination of automation and streamlined workflows to support your team. By automating every track and trace process that we can and streamlining everything else, TrackFlo makes sure every aspect of your tracking team is supported.
Do I need a minimum load volume for TrackFlo to be impactful?
TrackFlo is successful with teams of all sizes. Whether you are just building out your tracking team or tracking thousands of loads per month, TrackFlo can make your team more impactful.
