Automate Routine Tracking Work
Through SMS, Email, and AI Voice outreaches and powerful agents, we're able to automate up to 50% of manual human work, saving your team time and energy.
Email, SMS, and AI Voice Conversations Analyzed Monthly
Reduction in routine manual human work
Auto Approved load updates, driver info updates, and pod uploads Monthly
The Problem
Much of the Track & Trace work is routine and can be automated, yet most freight brokers don't know how to scale it.
Most Tracking Activity is Routine and Highly Automateable
Track & Trace is important and critical for customer service, but it's not something teams want to spend time on.
Even when tracking has the team's attention, people still miss updates in emails, problems arise at shift changes, and the process sometimes breaks when someone is out.
Some Work Should Never be Automated, Such as Relationship Building
Some customers and carriers need white-glove service, which means less automation and more human focus.
At the same time, some customers are needy and low-margin; those segments are ideal for high levels of automation.
Handoffs between Automation and Humans are Tricky
When automation is running smoothly and loads are tracking well, life is great. As soon as there is an issue, you might need to involve other team members.
Coordinating between AI Automation and team members is hard; the teams need to be trained on how to handle escalated issues.
TrackFlo's Solution
We've designed a solution completely focused on Fright Brokers automating routine parts of Track & Trace

Customers Choose the Level of Automation they want across SMS, Email, and AI Voice
With our AI Automation solution, you can choose where and when automated outreaches occur in the load lifecycle. Many customers choose to collect driver info, welcome drivers, collect check calls, and collect PODs.
Our automations are highly flexible, so you can choose what customers or carriers they apply to, and which never receive automated outreach. Upon receiving a reply, we assign a confidence score, and you decide whether it goes to your TMS.
Automated Location & ETA Requests
TrackFlo automatically reads inbound email, sms, and AI voice conversations and extracts location updates, eta updates, comments and city/states. This is then geocoded and entered in your TMS and TrackFlo.
Automated Driver/Tracking Info Collection
TrackFlo automatically reads inbound email, sms, and AI voice conversations and extracts tracking info like driver name, phone number, truck number, trailer number and uploads it back to your TMS and in TrackFlo.
Automated POD Collection
TrackFlo automatically reads inbound email, sms, and AI voice conversations and extracts images of PODs, which are then sent to an email of your choice, uploaded to your TMS and uploaded in TrackFlo.
Automated Tracking URL Collection
Oftentimes, carriers provide a Samsara link or custom link to their portal to track a load. Without functionality around this url, it can get lost. We automatically classify these URLs and enter it in TrackFlo and your TMS making future tracking easier.
Custom Outreach Automation Rules
In TrackFlo you're able to configure automated SMS, Email, and AI Voice outreaches at critical milestones of the load, which allow you to capture information and share information. These are highly configurable and can include or exclude any load segment.
AI Automation Metrics & Auditing
Monitoring your AI Automation is critical to make sure everything is behaving as expected. We provide dashboards, audit pages, and clarity on how your automation initiative is progressing.
Your Benefits
Tracking gets simpler and more standardized, you experience lower tracking costs and better tracking quality.

