About TrackFlo

Built by freight veterans to solve real problems

From scrappy startups to billion-dollar public companies, hundreds of users have run their tracking through TrackFlo since 2023.

TrackFlo origins

After months of searching for a unified tracking platform for a large freight broker, Thomas recommended requesting a quote from their TMS provider to build a custom solution. Unsurprisingly, the broker declined and asked whether something could be built in-house instead.

That question sparked the creation of TrackFlo.

Born from a desire to make tracking better — especially for teams managing across multiple geographies — TrackFlo has evolved over three years into a robust platform that streamlines operations, relentlessly automates, improves efficiency, and reduces costs.

Brokers who run their tracking on TrackFlo

Forward Air
Avenue Logistics
DeGroot Logistics
Omni Logistics
VP Logistics
Zeal Logistics
Mariner Logistics
Vektor Logistics
Tin Goose Logistics
RWB Trucking
  • Thomas Mella

    Thomas Mella

    Chief Executive Officer

    Thomas graduated with a degree in Supply Chain Management from Arizona State University's WP Carey School of Business and has dedicated his career to the realms of logistics, transportation, and the technology that drives these operations.

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  • Taylor Diem

    Taylor Diem

    Chief Technology Officer

    After Wharton and a stint at Deloitte Analytics, Taylor joined FourKites as the 35th employee, and spent 5 years helping them scale. He is a full stack developer with a focus on bringing great technology to freight.

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  • Rich Joseph

    Rich Joseph

    Chief Commercial Officer

    Rich Joseph serves as Chief Commercial Officer for TrackFlo. With over two decades in logistics, he has held leadership roles at CH Robinson, NFI Industries, and Omni Logistics. Rich holds degrees in Marketing and Operations from Indiana University and lives with his wife and four children.

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  • Steve Wiswall

    Steve Wiswall

    Director, Sales

    Steve brings nearly 20 years of freight brokerage and logistics experience, including a long run at C.H. Robinson, where he built deep carrier relationships, managed a multi-million-dollar book of business, and developed a reputation for making complex operations run cleaner.

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  • Brianna Dolan

    Brianna Dolan

    Director, Customer Experience

    Brianna has spent the past decade helping customers solve complex supply chain challenges at companies like FourKites, Turvo, and ISO. Her outcome-oriented approach aligns strategy with execution to deliver meaningful results.

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  • Drew Schneir

    Drew Schneir

    Director, Integrations

    Drew has specialized in the technical and product sides of software-as-a-service (SaaS) companies throughout his career. He spent three years designing and building real-time transportation visibility (RTTV) products for FourKites.

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  • Michael Janoski

    Michael Janoski

    Integration Engineer

    Michael has been implementing and integrating supply chain technology for a decade. He has deep expertise in building integrations that leverage the best in class integration methodology to fit with varying system needs.

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What our users think

We survey the tracking teams who use TrackFlo every day and publish what they tell us, in their words.

Read the tracker survey

We're not just another freight tech platform

We're focused, constantly innovating, and we help our customers win. Here's why we're built to succeed.

We're 100% focused on Track & Trace

Our team has spent years immersed in brokerage operations, more specifically on Track & Trace. That focus allows us to go deep and make our customers' end-to-end tracking more cost efficient and with higher levels of service.

We innovate constantly

At TrackFlo, we're passionate about making things simple yet powerful. Freight tech and AI are moving fast, and we are constantly implementing the latest and greatest technologies to help our customers win. Every feature is crafted to save you time, money, and frustration.

We help our customers win

Ultimately, we will only succeed if our customers succeed. That means we take extra time to understand our customers' operations, we recommend best practices, we give our customers ideas, and we're available to our customers at all times for help and brainstorming.

Ready to transform your Track & Trace?

Simplified Track & Trace. Lower costs. Higher margins. Get started today.