About TrackFlo
Built by Freight Veterans to Solve Real Problems
From scrappy startups to billion-dollar public companies, hundreds of users have run their tracking through TrackFlo since 2023.
Our Story
TrackFlo Origins
After months of searching for a unified tracking platform for a large Freight Broker customer, Thomas recommended requesting a quote from their TMS provider to build a custom solution. Unsurprisingly, the broker declined, and asked whether something could be built in-house instead.
That question sparked, the creation of TrackFlo.
Born from a desire to make tracking better - especially for teams managing across multiple geographies - TrackFlo has evolved over three years into a robust platform that streamlines operations, relentlessly automates, improves efficiency, and reduces costs.
Trusted by leaders
Meet Our Team
Thomas Mella
Chief Executive Officer
Born from a desire to make tracking better - especially for teams managing across multiple geographies - TrackFlo has evolved over three years into a robust platform that streamlines operations, relentlessly automates, improves efficiency, and reduces costs.
Thomas Mella
Chief Executive Officer
Born from a desire to make tracking better - especially for teams managing across multiple geographies - TrackFlo has evolved over three years into a robust platform that streamlines operations, relentlessly automates, improves efficiency, and reduces costs.
Thomas Mella
Chief Executive Officer
Born from a desire to make tracking better - especially for teams managing across multiple geographies - TrackFlo has evolved over three years into a robust platform that streamlines operations, relentlessly automates, improves efficiency, and reduces costs.
Taylor Diem
Chief Technology Officer
After Wharton and a stint at Deloitte Analytics, Taylor joined FourKites as the 35th employee, and spent 5 years helping them scale. He is a full stack developer with a focus on bringing great technology to freight.
Taylor Diem
Chief Technology Officer
After Wharton and a stint at Deloitte Analytics, Taylor joined FourKites as the 35th employee, and spent 5 years helping them scale. He is a full stack developer with a focus on bringing great technology to freight.
Taylor Diem
Chief Technology Officer
After Wharton and a stint at Deloitte Analytics, Taylor joined FourKites as the 35th employee, and spent 5 years helping them scale. He is a full stack developer with a focus on bringing great technology to freight.
Rich Joseph
Chief Commercial Officer
Rich Joseph serves as Chief Commercial Officer for TrackFlo. With over two decades in logistics, he has held leadership roles at CH Robinson, NFI Industries, and Omni Logistics. Rich holds degrees in Marketing and Operations from Indiana University and lives with his wife and four children.
Rich Joseph
Chief Commercial Officer
Rich Joseph serves as Chief Commercial Officer for TrackFlo. With over two decades in logistics, he has held leadership roles at CH Robinson, NFI Industries, and Omni Logistics. Rich holds degrees in Marketing and Operations from Indiana University and lives with his wife and four children.
Rich Joseph
Chief Commercial Officer
Rich Joseph serves as Chief Commercial Officer for TrackFlo. With over two decades in logistics, he has held leadership roles at CH Robinson, NFI Industries, and Omni Logistics. Rich holds degrees in Marketing and Operations from Indiana University and lives with his wife and four children.
Brianna Dolan
Director, Customer Experience.
Brianna has spent the past decade helping customers solve complex supply chain challenges at companies like FourKites, Turvo, and ISO. Her outcome-oriented approach aligns strategy with execution to deliver meaningful results.
Brianna Dolan
Director, Customer Experience.
Brianna has spent the past decade helping customers solve complex supply chain challenges at companies like FourKites, Turvo, and ISO. Her outcome-oriented approach aligns strategy with execution to deliver meaningful results.
Brianna Dolan
Director, Customer Experience.
Brianna has spent the past decade helping customers solve complex supply chain challenges at companies like FourKites, Turvo, and ISO. Her outcome-oriented approach aligns strategy with execution to deliver meaningful results.
Logan Madden
Account Executive
Logan, a May 2025 graduate from UNC Chapel Hill, spent his college summers interning at NFI Industries, building industry knowledge in capacity, pricing strategy and track and trace.
Logan Madden
Account Executive
Logan, a May 2025 graduate from UNC Chapel Hill, spent his college summers interning at NFI Industries, building industry knowledge in capacity, pricing strategy and track and trace.
Logan Madden
Account Executive
Logan, a May 2025 graduate from UNC Chapel Hill, spent his college summers interning at NFI Industries, building industry knowledge in capacity, pricing strategy and track and trace.
Why choose us
We’re not just another freight tech platform.
We’re focused, constantly innovating, and help our customers win. Here’s why we’re built to succeed:
We're 100% focused on Track & trace
Our team has spent years immersed in Brokerage operations, more specifically on Track and Trace.
That focus allows us to go deep and make our customers end-to-end tracking more cost efficient and with higher levels of service.
We innovate constantly
At TrackFlo, we’re passionate about making things simple yet powerful.
Freight Tech and AI are moving fast, we are constantly implementing the latest and greatest technologies to help our customers win.
Every feature is crafted to save you time, money, and frustration.
We innovate constantly
At TrackFlo, we’re passionate about making things simple yet powerful.
Freight Tech and AI are moving fast, we are constantly implementing the latest and greatest technologies to help our customers win.
Every feature is crafted to save you time, money, and frustration.
We help our customer win
Ultimately, we will only succeed if our Customers suceed.
That means we take extra time to understand our Customers operations, we recommend best practices, we give our customers ideas, and we're available to our customers at all times for help and brainstorming.
We help our customer win
Ultimately, we will only succeed if our Customers suceed.
That means we take extra time to understand our Customers operations, we recommend best practices, we give our customers ideas, and we're available to our customers at all times for help and brainstorming.
Ready to Transform your Track and Trace?
Simplified Track & Trace. Lower costs. Higher margins. Get started today.
Ready to Transform your Track and Trace?
Simplified Track & Trace. Lower costs. Higher margins. Get started today.
Ready to Transform your Track and Trace?
Simplified Track & Trace. Lower costs. Higher margins. Get started today.